What is 360 degree feedback?

360 degree feedback is also known as “multi-rater feedback”, “peer appraisal” or “360 degree appraisal”. It dates back to just after World War II and grew slowly in popularity over a number of years and through various incarnations.

For example the “T groups” started by Kurt Lewin in the 1940’s were credited with being an early form of 360 degree feedback and they are credited by people like Daniel Goleman with creating the type of environment where those who took part were more motivated towards achieving their goals than those who had not taken part.

360 degree feedback then grew slowly in popularity with companies like IBM, Johnson & Johnson and Xerox Corp who used it from the 1980’s onward.

The take up then gathered pace from the early 1990’s  onwards when it was used to provide an extra feedback element to those who would normally receive feedback only from their line manager. With 360 degree individuals  receive feedback on their performance by those around them who are often more familiar with what they do and how they do it.

The person at the centre of the process creates their own self assessment which is then compared against feedback from colleagues, direct reports, peers, managers, customers or clients. In fact they can choose anyone whose opinion they respect and who is familiar with their work. Increasingly as organisations outsource, work in joint ventures and other forms of partnership their working relationship may be best viewed and assessed by someone not in their own organisation at all. This multi source approach can give real insight into how a range of colleagues see them as a person.

360 Degree Feedback and Leadership360

Leadership360 is our on-line system which allows you to run 360 degree feedback simply and effectively. The reports produced generate the information necessary to provide feedback to develop your senior, middle and first line leaders.

In these interesting times of Mergers and Acquisitions, financial turmoil, globalisation, the quest for greater organisational performance, issues of leadership competence and business uncertainty leaders and their businesses need to evolve and create new and innovative ways of working. Companies are developing and re-inventing themselves and their people need the capacity to learn and adapt quickly.

360 appraisal in development reviews

Traditional annual reviews get a poor reception from those being reported on and often poor attention by the managers concerned who may devote little time and effort to the process. Poor preparation, too little time spent on the process and a lack of confidence in how to give effective feedback can lead to individuals not understanding where they are doing well and where they need to improve. With 360 degree feedback as part of your appraisal and development you can bring some serious benefits to both your business and to your people with them gaining;

  • Greater self awareness
  • Better understanding of their personal impact
  • Encouragement towards a more open culture
  • Constructive feedback encouraged and welcomed (and not taken personally)

Leadership360 and Management development

Leaders are encouraged to continually improve their performance and competence in these challenging and testing times. Leadership360 is a powerful tool for those aiming to be the best. The benefits to your organisation include:

  • Maximising the improvement opportunities available to your leaders at all levels.
  • Increased emphasis on personal contribution leading to greater organisational improvement
  • Leaders gain a clearer understanding of their contribution to the work of their teams and the organisation as a whole.

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